MOBILE MARKETING
The Power of
Online Directories and
How to Get Started Fast!
Introduction
by Rick Giles
More and more small businesses today are using online directories to their benefit. If you run a small business, you likely spend a great deal of your time thinking about your marketing plan. Online directoriescan be a great addition to your current small business marketing strategy. Online directories can help your small business expand its website traffic, increase the likelihood that your website will be found by interested visitors and increase your bottom line. If you haven’t taken a look at online directories and considered how your small business could use them to increase its market presence, then now is the time to start!
What Are Online Directories?
There are many different types of online directories available on the Internet. Each of these online directories serves a specific purpose and can be used by your small business in specific ways.
An online directory is a website submission service that allows your small business’ website to be added to a specific category where it can be searched for by interested visitors. Listing your small business on an online directory increases your website’s visibility on the web and helps to create inbound links to your business’ website. Online directories make it easy for people to find what they are looking for. These directories can be accessed from just about anywhere that has an internet connection. This means that people could find your business’ website from their home, office or even while traveling.
Every website that is submitted to an online directory is placed in a specific category. These categories can range in how they are organized. Some are organized by business-related categories, some are organized according to personal preferences and others are organized by subject. Each category consists of several websites relating to a specific topic. Each website listing features the name of the website, a direct link to the website and a short description of the website. Interested Internet visitors will be able to browse through the various categories in the directory and locate websites like yours that they may be interested in visiting. Essentially, online directories make it easier for any visitor to find your business’ website.
What Is Mobile Marketing?
By R Giles and R Lee Moore, Sr
“The chances are good that if your company has an app, your customers are going to use it. And if you don’t, there’s a chance they’ll use one of your competitors instead; a competitor that does have an app."
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Mobile app marketing can be broken down into two different parts - creating an app to market your business, and then marketing the app you’ve created for your business. Both have their own intricacies that can be lengthy and involved, but both are essential for businesses today.